The Mobile Phone Market in China Essay Example | Topics and Well Written Essays - 4000 words

The Mobile Phone Market in China - Essay Example At the same time, there is a heavy reliance on group affiliation and group membership in China that continues to feed growing consumption demand ratios for mobile phone products as a means to stay connected with other Chinese family members and peer acquaintances. There is also a growing demand for mobile services in the business environment for executives and generic employees alike, representing a whole different market segment other than just the middle class Chinese buyer. Therefore, there are multiple market segments that are available for targeting which will require the creation of an integrated marketing campaign for business and generic consumer markets. China, however, is a saturated market for mobile phone marketers, with such competition as Nokia, Motorola, Toshiba, Panasonic and other local Chinese manufacturers under partnership with NEC and other Chinese service providers (Myers & Yuan, 2008; Wang, 2005). This must be taken under consideration prior to market entry as unit volumes of competitor mobile phones have exceeded 134 million in 2008 (Fu, 2007). Subscribership to mobile services of varying variety has reached 480 million in China by 2008, a 20 million unit increase since 2007 (Fu). Thus, in order to be competitive in this market, the business must develop a marketing strategy that targets key demographics using a marketing strategy that is differentiated from competition and caters to local market needs. In 2006, Mitsubishi was forced to exit the Chinese mobile market due to a lack of acceptable market presence and failure to adopt marketing strategy to fit the local Chinese consumer (Myers & Yuan, 2008). Toshiba also was forced out of the market in 2006 after a joint venture with Nanjing Patina Wang Zhi Corporation was unable to meet market demand (Myers & Yuan). These are important factors to consider that have opportunities for new market entry and also to illustrate the importance of consumer influence in the Chinese mobile market. De spite the saturated presence of competition, research has identified much significant potential for revenue growth in China if the business develops an appropriate integrated strategy that targets multiple buying groups. The goal is to maintain an image of local market fluency that fits the psychographic profile of Chinese consumers related to their lifestyle, preferences, and social tendencies. This report provides research data on the Chinese consumer, the mobile market, competitive practices, and describes opportunities for short-run and long-run revenue growth in this difficult NIC market with ample consumer market availability. To succeed in China, the business must be flexible, innovative, and also invest considerable capital into promotion and advertising. 2. Background analysis on China The Chinese market currently maintains a 34.5 percent growth in mobile phone usership, with an increase of 20 million year to year in subscribership to mobile services (Fu, 2007). Growth in m obile phone usage has occurred by new industrial developments, new job opportunities, and also the balance of payments equilibrium that exists in China associated with import and export volumes and capital expenditures. The Chinese government maintains a significant trade surplus with other countries, but is able to offset this through capital outflows into foreign investment (Warren & Keegan, 2009). China has been

Transfer to the University of Denver Essay Example | Topics and Well Written Essays - 500 words

Transfer to the University of Denver - Essay Example When in high school, all a teenager could think about is going to the university and doing a course which would eventually get him or her to the level of Bill Gates. However, this was not the case with me since I realized that reaching such a level included not only reading books, but also determination and passion in what one does. After some soul-searching and consultation, I was introduced to the University of Denver, in Colorado. I must say that I was stunned to know that such an institution exists. As I mentioned earlier, I longed for a place where I could live with individuals from diverse cultures, and there was not the better place than Denver University. Such an institution helps people understand others and promotes working together in society to achieve desired goals. The best part about the institution for me is that it offers Mechanical Engineering, which is a much better choice than Chemical Engineering. Mechanical engineers are more practical than chemical engineers. I noticed this while studying at the University of Colorado. Even though my GPA is lower than the required GPA standard in the University of Denver, the institution looks like a place which can motivate a person to learn and become successful academically. I have a mother who used to work extremely hard to keep me in school, but after she got diagnosed with breast cancer, every funding we had, went to her medical coverage. My mother was the breadwinner of the family, and after the diagnosis, she could not manage to keep her job. Her salary was not that much, and the best thing I can think of doing is joining an institution, which can help me attain academic prosperity so that I can look after my mother. We have managed to find a willing sponsor who wants to fund me in school. I consider that the best thing I can do is to excel academically, and there is no better place for doing this than at the University of Denver. I admire the university’s principle of equal opportunity to all, and I think, if given a chance to join the institution, I would work extremely hard to be successful.